ONE Championship Announces Multi-Year Partnership With Globo’s Combate To Broadcast Live Martial Arts Events In Brazil
ONE Championship, the largest martial arts organization in the world, today announced a broadcast partnership with Globo’s Combate, making them the exclusive distributor of ONE martial arts events in Brazil. The multi-year agreement, which is set to begin in January 2023, calls for 12 events to be broadcast annually live in primetime.
Combate, Globo’s leading provider of premium combat sports content and pay-per-views in Brazil, will deliver relevant coverage throughout Globo’s free-to-air, digital, and pay TV channels. Globo is the largest media company in Latin America, with a reach of more than 100 million viewers across free-to-air, digital, and pay TV.
ONE is a top-five global sports property for viewership and engagement, according to Nielsen, producing and distributing world-class martial arts events to over 150 countries. Its roster features martial artists from over 80 countries who represent the full spectrum of martial arts, including MMA, Muay Thai, kickboxing, submission grappling, and mixed rules bouts.
Chatri Sityodtong, Chairman and CEO of ONE Championship, stated: “This multi-year agreement will give our Brazilian fan base the opportunity to connect with ONE like never before as we present a minimum of 12 primetime events each year. Brazil is one of the most passionate combat sports regions in the world, and with a best-in-class partner like Globo distributing our content, we will be able to reach the widest audience possible in an extremely important market for ONE.”
Rafael Gruenbaum, Head of Combate, stated: “The agreement with ONE Championship, which brings incredible live events and a great roster of Brazilian athletes, reinforces Combate’s objective in giving our Brazilian audience the very best of combat sports. We are very pleased with this partnership with ONE. It’s a great step in a path of expanding our portfolio to all martial arts.”
ONE features an extensive roster of Brazilian star athletes, including ONE Bantamweight World Champion John Lineker, ONE Atomweight Muay Thai World Champion Allycia Hellen Rodrigues, former ONE Flyweight World Champion Adriano Moraes, former ONE Bantamweight World Champion Bibiano Fernandes, ONE heavyweight contender Marcus “Buchecha” Almeida, and grappling legend Andre Galvao.
The upcoming ONE on Prime Video 3/ONE Fight Night 3 card taking place this Friday, October 21 in U.S. primetime will feature an all-Brazil main event featuring Lineker versus Fabricio Andrade. Fans can watch the event beginning at 9 p.m. BRT at watch.onefc.com, or 8 p.m. ET at amazon.com in the U.S. and Canada.
